Welcome to the Toronto Fitness Challenge!

On Saturday June 6 - June 7, Torontonians will join in on an all-inclusive groundbreaking fitness industry event! The first of its kind under one roof: the Sweat4 SickKids Toronto Fitness challenge charity event! The Toronto Fitness Challenge (TFC), in its third year running has combined forces with the team at Sweat Equity Lifestyle Media Group to create an experience that will have your sweat going to a worthy cause.

By bringing together the GTA's best fitness instructors and studios, we've created an event that combines one-of-a-kind classes, programming, motivational speakers/workshops and vendors showcasing the best in fitness, yoga, health, child development and wellness.

Partnering with the SickKids Foundation, Sweat Equity and the TFC want to encourage awareness about childhood obesity and contribute to the foundation's vision: "Healthy Children, A better world."

Together we're proud to inspire the city of Toronto to come together and participate in this amazing event. Participants will challenge themselves (and their friends and family) to conquer the classes, raise the most money, and survive this two-day fitness experience. Come earn your Sweat Equity! We challenge you!

Brought To You By Fit Factory Fitness & Sweat Equity Lifestyle Media Group

Tony Austin and Ivan Ho founded Fit Factory Fitness Inc. in 2011. With two locations in Toronto and a cult-like following, Fit Factory has taken the Toronto fitness world by storm! Fit Factory offers one-of-a-kind military-style fitness training unlike any other program in the city, and is your one-stop shop for all things fitness to get you into the best shape of your life! Having been voted Toronto's Top Fitness Club in 2013 by Top Choice Awards, and featured in almost every Toronto media outlet from CP24 Breakfast to the Toronto Star, Fit Factory Fitness is at the forefront of the fitness scene in Toronto!

With three decades of experience between them, Ivan and Tony strive to keep Fit Factory on the cusp of the fitness industry. Sgt. Tony A. is a former U.S. Marine Drill Instructor who has spent over 22 years training both military and civilians alike, bringing his own brand of 'uh-rah' for a truly authentic boot camp training experience. Ivan Ho is a former varsity Track and Field athlete with a degree in Kinesiology from the University of Western Ontario. Combined with seven years in the marketing and entertainment industry, Ivan uses his expertise to develop programs and events for Fit Factory to stay on top of the game. Ivan has been recognized for his business achievements, winning the 2009 William F. Bell Young Entrepreneur Award and the 2013 ACCE Best Start-Up Award.

Fit Factory Fitness is also home to The O Course and Kids O Course, Canada's only military obstacle training program designed for adults and kids. Fit Factory stays active in the community by giving back through its fun and unique fitness-oriented fundraising events. Since September 2012, Fit Factory's events have raised over $100,000 for Rethink Breast Cancer, SickKids Foundation, St. Michael's Hospital and more.

For more information about Fit Factory Fitness, or to see the troops in action, please visit: www.fitfactoryfitness.com


Sweat Equity Magazine

Sweat Equity Lifestyle Media Group is a pioneer in the fitness industry offering its readers two exclusive titles within the fastest growing fitness consumer markets in North America.

Sweat Equity Magazine is Canada's premier yoga, fitness and lifestyle publication. Dedicated to promoting the teachers, trainers, gyms, studios, restaurants and fitness lovers that make it happen. The readers of Sweat Equity represent one of the fastest growing consumer markets in North America. They are informed, mindful young professionals aspiring to live a healthy, fit, conscious lifestyles within the modern urban landscape. They are forward thinking taste makers who influence culture and the market. This successful, affluent segment of our community seeks holistic, organic, stylish solutions in everything from food, skin care, home design, fashion and travel. The Sweat Equity reader actively seeks out information, services and products that will help them lead conscious, active, socially and environmentally responsible lives. Sweat Equity magazine bridges the gap between holistic yoga practitioner and the weekend warrior that's in it for the sweat.

Breathe in. Work Out. Love Life. Do Yoga.




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